Marketing Manager

Job Description

Overview: Marketing Manager responsibilities include managing the marketing budget, track and analyze the performance of planned activities and ensuring that all marketing spending is in line with focus areas and targeted ROIs.

Main Responsibilities:

• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  
• Build strategic relationships with Cisco marketing team and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material production for various channels including online and offline marketing assets.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Develop enablement plan for our extended channel partners in full alignment with Cisco's priorities and focus.

Essential Qualifications:

• University degree in Business Administration, Marketing or equivalent.
  Minimum 3-5 Years of related experience in Information Technology Distribution market is a plus.
• Up-to-date with the latest trends and best practices in online marketing and measurement.