Marketing Manager

Job Description

Responsibilities:

• Marketing Strategy and Planning:
  • Develop and implement comprehensive marketing strategies to support the companys business objectives.
  • Plan and oversee the execution of marketing campaigns across various channels, including digital, print, and in-store.
  • Monitor market trends, competitor activities, and customer insights to inform marketing strategies.
• Brand Management:
  • Maintain and enhance the brands image and reputation through consistent messaging and high-quality marketing materials.
  • Ensure all marketing activities align with the brands values and aesthetics.
  • Develop and manage brand partnerships and collaborations to enhance brand visibility.
• Digital Marketing:
  • Oversee the companys online presence, including the website, social media, and email marketing campaigns.
  • Develop and execute digital marketing strategies to drive traffic, engagement, and conversions.
  • Utilize SEO, SEM, and other digital marketing tools to optimize online performance.
• Content Creation and Management:
  • Oversee the creation of engaging content for various platforms, including blog posts, social media updates, newsletters, and promotional materials.
  • Manage the content calendar to ensure timely and relevant content delivery.
  • Collaborate with designers, photographers, and other creative professionals to produce high-quality marketing materials.
• Event Planning and Execution:
  • Plan and execute marketing events, including product launches, exhibitions, and in-store events.
  • Coordinate with the sales and merchandising teams to ensure seamless event execution.
  • Evaluate event success and gather feedback to improve future events.
• Market Research and Analysis:
  • Conduct market research to identify new opportunities and understand customer preferences.
  • Analyze marketing campaign performance and provide regular reports to senior management.
  • Utilize data to make informed decisions and optimize marketing strategies.
• Team Leadership and Development:
  • Lead and manage the marketing team, providing guidance, support, and professional development opportunities.
  • Foster a collaborative and creative work environment.
  • Conduct regular performance reviews and provide constructive feedback.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field; a Masters degree is preferred.
• Minimum of 5 years of experience in marketing, preferably in the luxury retail sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent communication, organizational, and project management skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Proficiency in marketing software and tools, including CRM systems and analytics platforms.
• Fluency in English is required; knowledge of Arabic is an advantage.